Discover Our Vision

Bridging the Gaps, Growing from Good to Great, Removing Barriers

However you say it, we want to enhance your good work. Through community assessment, sustainable tools, and professional development, we build stronger organizations and ultimately, more resilient communities . At Guiding Good, we are dedicated to making a positive impact by supporting and uplifting those who serve others. 

Community Outreach

Sustainable Solutions

Volunteer Programs

Educational Initiatives

Our Journey

Guiding Good was founded with the mission to foster positive change in communities through dedicated service and innovative programs. Our organization is committed to addressing the unique needs of each community we serve, focusing on sustainable development, education, and volunteerism. Over the years, we have touched countless lives in volunteering and working with non-profits, now we want to use our professional experience and network to strengthen organizations and amplify their impact. We will provide resources and support to those who need it most. Our impact is driven by our passion and the collective strength of our our partners and volunteers.

Jen Nelson and Alex Herzog
Alex Herzog Formal Headshot

Dr. Alex Herzog

Dr. Alex Herzog is a renowned expert in community development and social innovation. With over 30 years of experience, Dr. Herzog has been instrumental in shaping the strategic direction of Guiding Good. His dedication to continuous improvement of organizations and teams and his innovative approach to problem-solving have earned him recognition as a leader in the field. Dr. Herzog’s work has not only transformed communities but also inspired others to join the mission of creating lasting, positive change.

Inspiring Change, One Step at a Time

Jennifer Nelson Formal headshot

Jen Nelson

Jen Nelson is a visionary leader with over 20 years of experience in the non-profit sector. As a co-founder of Guiding Good, she has been instrumental in shaping the organization’s mission and driving impactful community initiatives. Jen’s dedication to social justice and her innovative approach to problem-solving have earned her recognition as a thought leader in the field. Her vision is to create a world where every individual has the opportunity to thrive, and she works tirelessly to make this a reality through her leadership at Guiding Good.

Inspiring Change

Join Us in Making a Difference

At Guiding Good, we believe that every small action can lead to significant change. Whether you choose to volunteer your time, make a donation, or partner with us, your contribution is invaluable. Together, we can create a brighter future for our communities. Take the first step today and become a part of our mission.