Discover Our Vision
Bridging the Gaps, Growing from Good to Great, Removing Barriers
However you say it, we want to enhance your good work. Through community assessment, sustainable tools, and professional development, we build stronger organizations and ultimately, more resilient communities . At Guiding Good, we are dedicated to making a positive impact by supporting and uplifting those who serve others.
Community Outreach
Sustainable Solutions
Volunteer Programs
Educational Initiatives
Our Journey
Guiding Good was founded with the mission to foster positive change in communities through dedicated service and innovative programs. Our organization is committed to addressing the unique needs of each community we serve, focusing on sustainable development, education, and volunteerism. Over the years, we have touched countless lives in volunteering and working with non-profits, now we want to use our professional experience and network to strengthen organizations and amplify their impact. We will provide resources and support to those who need it most. Our impact is driven by our passion and the collective strength of our our partners and volunteers.
Dr. Alex Herzog
Dr. Alex Herzog is a renowned expert in community development and social innovation. With over 30 years of experience, Dr. Herzog has been instrumental in shaping the strategic direction of Guiding Good. His dedication to continuous improvement of organizations and teams and his innovative approach to problem-solving have earned him recognition as a leader in the field. Dr. Herzog’s work has not only transformed communities but also inspired others to join the mission of creating lasting, positive change.
Inspiring Change, One Step at a Time
Jen Nelson
Jen Nelson is a visionary leader with over 20 years of experience in the non-profit sector. As a co-founder of Guiding Good, she has been instrumental in shaping the organization’s mission and driving impactful community initiatives. Jen’s dedication to social justice and her innovative approach to problem-solving have earned her recognition as a thought leader in the field. Her vision is to create a world where every individual has the opportunity to thrive, and she works tirelessly to make this a reality through her leadership at Guiding Good.
Inspiring Change
The Team
Corey Maass
Corey is a senior full-stack web developer specializing in WordPress development. He brings an entrepreneurship mindset to every project. He possesses outstanding design work and strong front-end development skills, demonstrating high proficiency and speed with HTML, CSS, and Javascript programming—a “rarity and true asset” in a web designer.
Clients and colleagues praise him as a highly motivated and true professional who is fast, friendly, and easy to work with. He is an excellent communicator. His versatility, initiative, and enthusiastic attitude make him a valuable contribution to any dynamic web development team. As a bonus, he is also a stellar DJ.
Darin Hollingsworth
Darin is driven by a spirit of deep empathy and collaboration. He approaches everything he does with a willingness to connect, listen, and lend a hand. He is exceptional at seeing the big picture and identifying inroads to achieving goals, while freely sharing his insights to ensure everyone around him benefits.
As a coach, Darin is credited with helping people cut to the heart of the matter. He possesses a depth of intelligence, insight, and heart, and uses his unique ability to ask targeted questions to help others clarify their goals and connect the dots with partners.
Overall, Darin is known for his kind, gracious, and nonjudgmental qualities that permeate every interaction, making him an enthusiastic and valuable partner.
Patrick Adrian
Patrick is our in-house Communications Specialist, here to help craft both the message and tone for more effective public-facing communications.
A veteran journalist, news reporter, and former educator, Patrick brings a wealth of experience in getting stories heard. He has covered a broad spectrum of local and regional news in Vermont and New Hampshire, including education, health care, business, government, outdoor recreation, and the arts.
Patrick’s background ensures he understands how to tailor complex information for a wide audience, making him an invaluable resource for ensuring public communications are clear, impactful, and precisely toned.
Join Us in Making a Difference
At Guiding Good, we believe that every small action can lead to significant change. Whether you choose to volunteer your time, make a donation, or partner with us, your contribution is invaluable. Together, we can create a brighter future for our communities. Take the first step today and become a part of our mission.