Relationship-Focused Fundraising: Building Authentic Donor Connections
Fundraising jargon has to be translated before you can use it with a real person. That is the tell. Five concrete actions for building relationships that lead to giving.
Articles
Leadership
7 articles on leadership from the Guiding Good team.
A Lesson in Trust: When Public Confidence Falters
A school board meeting in Claremont, New Hampshire became an unexpected lesson in what happens when an organization goes quiet — and what happens when the community answers anyway.
The Unspoken Power: How a Nonprofit's Words Shape Its World
Jargon doesn't only confuse people — it makes them suspicious. How the words a nonprofit chooses shape its donors, the people it serves and the public conversation.
Are You Doing What You Say You Are Doing?
Only about a third of nonprofits evaluate their programs properly, while donors increasingly demand evidence. The case for taking program evaluation seriously — and for bringing in outside eyes.
Death, Taxes, and the Great Wealth Transfer
An estimated $124 trillion changes hands by 2048, and roughly $18 trillion of it goes to charity. What that means for small, community-based nonprofits — especially rural ones.
Riding the Waves: Navigating Job Uncertainty in the Nonprofit World
Funding shifts and economic pressure make nonprofit work feel precarious. Practical ways for staff to stay grounded — and for leadership to be honest about what's coming.
Supporting Our Heroes: How Tailored Organizations Help Veterans
Why veteran-specific organizations exist alongside general ones, a map of who serves which need, and what your nonprofit gains by bringing veterans in as staff, volunteers and partners.
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